The Case Study
Behold, the Bloomfield Banger.
Ministry of Health: Unstoppable Summer - A Covid-19 PSA
As the rest of the world goes into lockdown again, New Zealanders have the luxury of a pretty normal summer. But with the possibility of an outbreak looming, it became more important than ever to keep Covid-19 protocols top of mind. So we created a trap remix featuring national treasure, Dr Ashley Bloomfield to play at popular events over summer. The track and accompanying video played at music festivals and sports games around the country, encouraging people everywhere to Make Summer Unstoppable.