30" AV
A few suites of sequential street posters gave people some quirky gift ideas.
Polls on social media engaged shoppers and the results were used in OOH.
Polls on Instagram
Digital OOH
A full newspaper wrap in newspapers across the country reminded Kiwis they can get their gifts at PAK'nSAVE, complete with wrapping paper and a gift guide.
We even wrapped a flagship store in Albany with a gift wrapping station inside. Shoppers could have any item they purchased gift wrapped in some festive PAK'nSAVE wrapping paper.
