NZTA: Unsaid

Most people aren't aware drug driving is an issue, or they're not concerned about it. The news doesn't report on drug driver crashes since it takes toxicology reports months to come back. By then, it's old news. For the friends and family who have lost a loved one to drug driving, it's a taboo subject. They feel like they can't talk about it. They don't want to taint the memory of the person they loved so much. A lot is left unsaid. So how do we get people to see that drug driving really is hurting us on our roads, in a way that can't be disputed? We need to tell the true, untold stories of people who are grieving the loss of a loved one to drug driving. We need to show that drug driving is hurting us. Ashleigh is a young woman who lost her cousin to drug driving. She has come forward to tell her story of loss, while encouraging New Zealanders to come forward with theirs too. If no one came forward, there'd be no campaign. But people did come forward. Hundreds. A new ad was filmed and aired every single day. By the end of the 6 week campaign, there were 76 stories that appeared on TV and online, proving to everyone that drug driving really is hurting us.