NZBCF: Mokopuna Mythology
In Māori culture, storytelling is passed down through generations to guide and protect. But what happens when it’s the older generation who need protection. We enlisted the help of grandchildren (mokopuna) to create stories for their grandmas (kuia). Each story was based on a real insight around why women don’t get mammograms. They were brought to life through AV, OOH, radio and print illustrated by indigenous artists.