Child Cancer Foundation: Street Appeal
This was the winning entry for the APN Outdoor Pixel 361 Competition. The brief was to come up with a digital billboard campaign for the Child Cancer Foundation to help drive donations during their annual street appeal. The idea is based on handwritten diary entries from each of the 4 CCF ambassadors during their treatment. Each billboard site changed 3 times a day with a new entry. 42 headlines and artwork over multiple sites = 276 resizes. Worth it- because the prize was a trip to SXSW.